Lifecycle · Email
Emails people actually opened. And replied to.
48% cold email open rate · 79% newsletter open rate · 0% unsubscribe · 0→3,000 subscribers in 2 months
Wrote and managed multi-step cold email sequences for U.S. B2B lead gen, partner brand campaigns, and a weekly newsletter — The Full Circle Edit — that went from zero to 3,000 subscribers in two months.
Cold Email Sequences
Built outreach sequences targeting physician groups in New York and RPM/CCM programs. Highest performing sequence hit 92.1% delivery, 48% open rate, 10% reply rate.
Partner Brand Campaigns
Wrote lead gen emails for partner brands like Cult Fit — 14,874 delivered, 45.35% open rate, 9.28% CTR.
Newsletter
Conceptualised and wrote a weekly B2B newsletter for HR leaders. Hit 79.17% open rate, 25% CTR, 0% unsubscribe. 0→3,000 subscribers in 2 months.
