Building a content engine from scratch — podcasts, UGC, and brand films that actually moved the needle.
3x avg engagement per post · 4x LinkedIn profile visits · 40+ B2B leads attributed to content
At Circle Health, I built the content engine from scratch — conceptualising formats, writing scripts, getting people on camera, and distributing across channels. Here's a peek at what came out of it.
Full Circle Podcast
Conceptualised, scripted and produced a branded podcast series for Circle Health targeting HR leaders and founders in India and Senior Care facility owners in the U.S. Each episode was designed to build credibility with the ICP while also generating leads for the sales pipeline.
Client Testimonial Videos
Video testimonials with real clients to support sales conversations and build social proof. These were unscripted, real conversations, shaped into stories that felt genuine; not the fancy kinds-picture perfect-studio shot.
Brand Film
A film that answered the most fundamental question about Circle Health - what is it, and why does it exist? Made for an audience encountering the brand for the first time, this wasn't a product explainer. It was a story about the problem Circle Health was built to solve.
